Website Series: What is a Website in 2023

Here at All The Technology, we have been discussing the reasons why websites are important business tools for 2023. The topic comes up a lot when talking with clients about their web presence, business plans, and their approach to marketing. It’s also really apparent to us in our personal lives as we interact with local businesses.

I think it is important to start with the question, “What is a website?” There are a lot of different ideas about what ‘having a website’ means for small businesses in 2023. From our perspective, a website is a representation of your business on the internet that can serve a handful of purposes.

·         Contact information, location, business hours, Information about the business

·         Marketing Related Functions

·         Ancillary business-related content

·         E-Commerce, Scheduling, Interactive customer services

While not necessary, a business owner can use a website in conjunction with several other web platforms to create a ‘web presence.’ For instance, if you have a brick-and-mortar business, creating a Google business listing will help customers find you when they search through Google maps.

A website does not need to be big or extravagant, but you do want it to be inviting and easy to use. While not a requirement, we believe that the website should match the style of the business. All The Technology looks at the user experience wholistically and tries to create a cohesive experience for the user through all aspects of a business. A website is an extension of your business’s brand.

The key is to provide customers with the information they need to find you, understand your business, and spend money on your goods or services.